Information Processing ToolsThe way people process information influences their decision. Information processing tools help us researchers and decision makers understand how different presentation formats can lead to very different decisions. People process uncertain information (such as a climate forecast) in two qualitatively different and competing systems: experiential and analytical. Even seemingly objective, statistical information can elicit subjective and affective reactions which then influence decisions and actions. A better understanding of these processes contributes to improved risk communication. | |

